Stories Connecting the Individual to the World

In 2026, we chose the pine tree as a symbol of “individuality” and “strength.”

In Japan, the pine is regarded as a symbol of auspiciousness and longevity and is featured in traditional Japanese New Year's decorations called Kadomatsu.

Each pine needle, sharp like a pin, represents an “individual.” While pointing in all directions, they maintain harmony as a whole without clashing with one another. As an evergreen, it possesses strong vitality that never fades, even in harsh environments.

Last year, H&K Global Connections was grateful to be involved in projects that shared our clients' impactful stories with the world through video and article production as brand content last year.

As generative AI spread globally, it prompted a deeper examination of the actual value of content. The more we learn about AI, the more we realize that true globalization isn't merely about broadcasting information everywhere.

The pine tree is pruned by the hands of a gardener, preserving its beautiful form.

In the same way, we delve deep into the down-to-earth yet heartfelt “passions” and “stories” to reflect our clients' visions, pruning away unnecessary information to deliver them digitally to the world.

Rather than conforming to a uniform global standard, we continually polish our unique essence.

- Lofty aspirations and worldview
- Corporate culture and product/service strengths rooted in philosophy
- The rich humanity and expertise of every individual, from leaders to employees

By connecting these elements through storytelling, we create brand content that resonates deeply with audiences across oceans in the digital realm.

In 2026, we will further evolve the Human Branding we have championed since our founding.

By blending the “Power of Corporate Philosophy and People” – something AI and data alone can never create – with the “Power of Stories” that transcend borders, we strive to amplify our clients' brands across the world.

Stories connecting the individual to the world.

We look forward to your continued support this year.

Katy Horiuchi / Hidetaka Horiuchi
Co-Founders
H&K Global Connections
- Global Branding: Connecting Philosophy, People, and the World -