Human-oriented Contents Create the Brand of Organization

Human-oriented Contents Create the Brand of Organization

In 2023, with the return to normality after COVID-19, we were finally able to meet face-to-face and share not only information but also our body temperature! Once again, we would like to express our thanks for the many new encounters we had and the support we received from you. 

In 2024, news of the earthquake and tsunami warnings hit the nation early in the new year. Just as water can be both beneficial and harmful to humans, the digital wave, including AI, is evolving to envelop people, and an increasing number of businesses and services are being offered without human intervention. 

However, this year we continue to challenge ourselves to create people-focused, human-oriented branded content. 

Brands are formed when people’s personalities and expertise are combined to clarify the identity of individuals and organizations and when the circle of support is extended to include people who share that identity. 

It has been said that “building a brand is about building fans,” and we believe that as the workforce shrinks and digitalization advances, a community of people who empathize with the individual will be formed. Within that community, new ideas and innovations will be born, and businesses and relationships will grow. 

There is an abundance of goods, services, and information. The world is overflowing with communication to the extent that information is all that is available and the heart is left behind. 

That is why, rather than focusing on the abundant “something,” it is more important to focus on the unique “who?” and “with whom?”

Through communication, we create valuable connections. 

To this end, we must unite the world’s diverse values with our philosophy and ask ourselves how, to whom, and with what kind of content we can deliver our messages. We will join forces with our clients and carefully selected domestic and overseas creative partners to pursue “brand building beyond content that resonates with the heart.” 

In 1996, at the dawn of the personal computer, Bill Gates said, “Content is king.” The essence of this phrase has not changed since the days when only text could be sent via telephone lines, even today, when it is possible to watch movies. 

In 2024, we will continue to provide “content useful for people-centered brand building” on our official website.

We look forward to working with you this year. 

Katy Horiuchi 
Hidetaka Horiuchi


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