Aiming to Create Content as a Brand Asset

Happy New Year

2025 is the 100th year of the Showa era and the year in which the Osaka/Kansai Expo will be held. H&K Global Connections will reach its 19th year in business. We owe our continued success to the support of countless individuals, including our customers and partners, the local community, our families, and our friends. We would like to express our heartfelt gratitude to each and every one of you.

At H&K Global Connections, we have always believed that “people are the ultimate brand.” Our focus has been on creating brands centered around people, with an emphasis on content production.

When we refer to “contents,” we mean not only information and material but also the idea of “satisfaction.” In an age of overwhelming commercial information, such as advertisements, it is becoming increasingly difficult to find corporate brand content that truly delivers a sense of satisfaction.

To offer our clients “content contents” (a term we’ve coined to describe content that provides satisfaction or “contentment”), we have created content based on the following five axes:

1. Remain in people’s memories
2. Resonate with people
3. Contribute to growth
4. Build good relationships
5. Transcend countries and eras

Everyone has the potential to grow and transform by engaging with high-quality content. From childhood to the present day, we have been influenced by many films, music, books, words, etc., and we have been able to broaden our horizons, learn, and grow. We can find stories of individuals with great ideals who, despite their imperfections, continue to take on challenges even when faced with setbacks and struggles.

For example, there are various castles that still remain in Japan. We say, “That famous warlord built that renowned castle.” However, the project involved not only warlords but also many unrecognized contributors, each with their own unique story. Most of these stories have not been documented, though.

Despite the proliferation of content, including that generated by AI, we at H&K Global Connections remain steadfast in our commitment to creating “stories that inspire.” We believe in the power of storytelling to create content that resonates with people and leads to brands that remain in their hearts.

This is why we continue to conduct in-depth research, engage in open dialogue with our customers, and embrace the challenge of creating distinctive and global content that will serve as a valuable brand asset for our clients.

We hope that 2025 will be a year of happiness for you all.

Katy Horiuchi and Hidetaka Horiuchi
Cofounders
H&K Global Connections Inc.